Web analytics
Web analytics is the measurement of a website's visitors behaviour. It refers to the measurement of the best converting pages, . in order to determine which aspects of the website work towards the business objectives. for example, You need to understand where traffic comes from, which landing pages encourage people to make a purchase... thus Web Analytics is critical to improving the measurable results of a marketing campaign in order to improve the return on investment (ROI) or you are simply wasting your money. Synerjy can help you track your costumers behaviors and improve your ROI, using programs which collect data through both logfiles and page tagging or commun solutions such as clictracks, omniture, google analytics ® ...

Web analytics technologies

There are two main technological approaches to collecting web analytics data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.

 

Here's our framework for web analytics

Key definitions

• Hit - A request for a file from the web server. Available only in log analysis. The number of hits received by a website is frequently cited to assert its popularity, but this number is extremely misleading and dramatically over-estimates popularity. A single web-page typically consists of multiple (often dozens) of discreet files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the website's actual popularity. The total number of visitors or page views provides a more realisitic and accurate assesment of popularity.
• Page View - A request for a file whose type is defined as a page in log analysis. An occurrence of the script being run in page tagging. In log analysis, a single page view may generate multiple hits as all the resources required to view the page (images, .js and .css files) are also requested from the web server.
• Visit / Session - A series of requests from the same uniquely identified client with a set timeout. A visit is expected to contain multiple hits (in log analysis) and page views.
• Visitor / Unique Visitor - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging). A visitor can make multiple visits.
• Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days.
• New Visitor - A visitor that has not made any previous visits.
• Impression - An impression is each time an advertisement loads on a users screen. Anytime you see a banner that is an impression.